Salesforce ISVs still on 1GP are paying a quiet “1GP tax” in release overhead, risk, and delayed revenue. This article explains the business case for migrating to 2GP, how ECAs change the picture, and what a safe migration path looks like.

Heroku Enterprise has reached End of Sale. Understand what this means for AppExchange Partners and Salesforce Customers.

A Salesforce data breach can cost mid-market companies millions—often exceeding annual revenue. From stolen customer records and mass churn to downtime, legal fees, and regulatory fines, the real impact is far worse than most leaders expect. This breakdown shows where the costs come from, what real-world breaches look like, and why visibility into Salesforce activity is no longer optional.

Grubhub’s breach shows how stolen OAuth tokens can bypass SSO/MFA in Salesforce. Audit Connected Apps, revoke stale authorizations, and monitor API exports.

Jakub Stefaniak explains why Salesforce API monitoring matters, what to watch for, and how to spot suspicious connected app behavior early.

A reflection on the themes resonating across the Salesforce ecosystem—from Agentforce and trust to security, industry context, and delivery discipline—based on conversations and sessions throughout the year.