Agentforce pricing for ISVs uses Flex Credits on a consumption model. OEM partners buy credits at wholesale; ISVforce partners build agents that consume customer credits. This guide covers SKUs, credit costs, and monetization strategies for both partner types.
Agentforce pricing for ISVs works on a consumption-based model using Flex Credits. Whether you’re a Platform partner (OEM) buying credits at wholesale or an ISVforce partner building agents that run on your customer’s credits, understanding the pricing structure is essential for monetization.
In this guide, I’ll break down the complete Agentforce ISV pricing structure, including Flex Credits, SKUs, the differences between partner types, and how to build a profitable Agentforce strategy.
You can have both contracts. Many partners do: OEM for greenfield markets where customers don’t have Salesforce, ISVforce for the installed base.
Your customers get 200K Flex Credits and 250K Data Service Credits before anyone buys a single add-on pack. Salesforce Foundations is available to activate on any Enterprise/Performance/Unlimited/Developer Edition org.
Contact your PAM for current pricing.
The 20-credit cost covers the entire action execution, including any LLM calls bundled within it. Each action includes up to 10,000 tokens; exceeding that adds another action charge per 10K chunk (affects less than 1% of use cases). Pure dialogue with no action executed costs nothing.
Each prompt includes 2,000 tokens, rounded up in 2K increments.
Key Takeaways
- OEM partners buy Flex Credits at wholesale (contact your PAM for pricing). ISVforce partners don’t sell credits.
- Each Action costs 20 credits. Prompts cost 2–16 credits depending on LLM tier.
- Three prerequisite SKUs at $0 include 200K free Flex Credits and 250K Data Service Credits.
- OEM-only org restriction: Platform partners can only sell consumption SKUs where they are the sole seller.
- A partner can hold both ISVforce and OEM contracts simultaneously.
- Pre-Purchase is the only GA buying model for ISV partners today. Pay-As-You-Go is on the roadmap.
What Is Agentforce for ISVs?
Salesforce’s Agentforce for ISVs is a two-product offering. Data 360 (formerly Data Cloud) provides the data foundation: unification, harmonization, and real-time access. Agentforce 360 delivers the AI layer: agents, actions, prompts, and automation. The value proposition is straightforward: pre-built agent libraries and RAG capabilities slash development from years to weeks. The built-in Trust Layer handles security and compliance. And Data Cloud being a prerequisite creates a natural opportunity to sell Data 360 alongside your agentic solution.ISVforce vs. Platform Partners: Two Different Models
This is the most important distinction in the entire Agentforce-for-ISVs story.Platform Partners (OEM)
Platform partners build full-stack applications on Salesforce and sell into their own dedicated customer orgs. With Agentforce, they:- Purchase Flex Credits at wholesale
- Have access to 6 SKUs through the Channel Order App
- Control pricing and margins
- Bear financial responsibility for customer consumption
ISVforce Partners
ISVforce partners build managed packages that install into existing Salesforce customer orgs (shared orgs). They build agents and list on AgentExchange, but they cannot sell Flex Credits, order Agentforce SKUs through COA, or control the customer’s credit consumption. The customer buys their own credits from Salesforce.Why ISVforce Partners Should Still Build on Agentforce
There’s a temptation to think: “Why bother if all credit revenue goes to Salesforce?” That’s the wrong framing. Building Agentforce into your ISVforce product is about innovation, adoption, and driving product usage. You can absolutely charge for it as a premium tier, a paid add-on, or baked into your pricing. Many ISVforce partners don’t price per-user anyway. We know businesses charging per document generated, per AUM, per API call. For them, an agent that helps users process more documents or manage more assets directly drives the metric they monetize on. The credit consumption goes to Salesforce; the product usage revenue goes to you. If you’re considering a custom LLM integration, it’s worth thinking twice. Under current ISVforce guidelines, integrations with third-party LLM providers such as OpenAI or Google are not allowed. Partners are expected to use native Agentforce capabilities.Side-by-Side Comparison
| Capability | Platform Partner (OEM) | ISVforce Partner |
| Sells Flex Credits | Yes, at wholesale | No; customer buys own credits |
| Orders SKUs via COA | Yes (up to 6 SKUs) | No |
| Org type | OEM-only org (sole seller) | Shared orgs (customer’s existing org) |
| Revenue model | Wholesale markup + IP value | Per user, flat rate, etc. |
| Overage liability | Partner is responsible | Customer is responsible |
| Data 360 standalone | Can sell independently | No |
Agentforce SKU Structure for ISVs
Prerequisite SKUs (All Required on Initial Order)
All three prerequisite SKUs are $0 (freemium add-ons):| SKU | What It Provisions | Included Entitlements |
| SF Foundations – Entitlements – Flex Credits | Agentforce Platform, Agent templates, Prompt Templates, Standard Actions | 200K Flex Credits (refresh at renewal) |
| Data Cloud Provisioning | Data 360, Digital Wallet, Model Builder, Audit & Feedback | 250K Data Service Credits/org/yr + 1 TB Storage |
| Salesforce Foundations | Messaging for in-app and web | None |
Add-On Credit SKUs
| SKU | Unit |
| Flex Credits | Per 100K credits |
| Data Services | Per 100K credits |
| Data Storage | Per 1,024 GB |
How Agentforce Flex Credits Are Consumed
Actions
| Action Type | Credits |
| Standard/Custom Action (text) | 20 |
| Voice Action | 30 |
Prompts (LLM Usage Outside an Agent)
| Tier | Credits | Models |
| Starter (BYO-LLM) | 2 | Your own models |
| Basic | 2 | Gemini Flash Lite, GPT-4o mini |
| Standard | 4 | GPT-4o, Claude Sonnet 4.0 |
| Advanced | 16 | TBD (future: deep research) |
Environment Consumption
| Environment | Consumed? | Rate |
| Production | Yes | Full rate |
| Sandbox | Yes | 80% for Actions, full for Prompts |
| Developer Edition | No | Free, with limits |
| Scratch Orgs | No | Free, with limits |
FAQs About Agentforce Pricing for ISVs
+Where can I find the Agentforce Flex Credits rate card?›
Both are public: Flex Credits Rate Card and Data Cloud Rate Card.
+How do ISV partners order Agentforce SKUs in the Channel Order App?›
Same process as other COA orders. Use the “Shared Org Validation” button first. If you don’t see consumption SKUs in your Partner Product Catalog, follow Salesforce’s instructions to add Bundle Products to your PPC page layout.
+Do Sandbox and Developer Edition orgs consume Flex Credits?›
Sandbox yes (20% discount for Actions, full rate for Prompts). Developer Edition and Scratch Orgs no — free, with limits including capped LLM calls.
+What happens if a customer exceeds their purchased credits?›
Products keep working. Partners must place an Add-On order by month-end to avoid overage billing. Miss that window and you’re invoiced on the 3rd at the overage rate. Overage credits don’t renew.
+Do unused credits roll over?›
No. All credits expire at contract term end.
+What happens if my OEM-only org becomes a shared org?›
You can auto-renew but can’t submit new orders. You may lose usage visibility. Customer becomes responsible for overages. This is the single most important thing to communicate to your customers.
+How do partners monitor customer credit usage?›
Monthly usage statements from Salesforce. Customers get near real-time Digital Wallet access. Partner real-time dashboards and threshold alerts are on the roadmap.
+What buying models are available?›
Pre-Purchase only (Normalized Monthly Pricing, no PNR). Pay-As-You-Go and Pre-Commit are planned for ISV partners — availability subject to change.
+Which Salesforce editions are supported?›
Enterprise, Performance, Unlimited, Developer only. Professional or Essentials are currently not supported.
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Greg Wasowski
SVP, Consulting and Strategy
